Greece Aims To Strengthen Promotion Of Food Products To Boost Tourism

Greece aims to turn its healthy, Mediterranean-based, diet into an international trend to attract more tourist arrivals, Greek Tourism Minister Olga Kefalogianni informed professionals on 11 June during the inauguration of the Greek food products exhibition by Lidl Hellas in Athens.

During her speech, the Greek tourism minister referred to the need for Greece to produce and promote its quality products and underlined that agritourism is key for the country’s tourism product to become more competitive.