Presentation of the Campaign and citizens' movement “Discovering Greek Products in Belgium” in Brussels.
January 16th, a meeting was held calling upon importers, traders of Greek products in Belgium and other members of the business sector to join efforts towards a common goal.
“Our aim is to spread the word about Greek products in Belgium to local consumers of all nationalities, and raise awareness including on the Greek Mediterranean diet,” -quote by one of the founding member of the campaign.
The launching of the campaign is characterised as timely in a period where support to the Greek businesses back home is equally as important as the opening of new horizons to Greek products abroad.
The Economic Affairs Counsellor of the Embassy of Greece, Mr. Pantelis Gassios welcomed the initiative while the Director of the Greek National Tourism Organisation Mrs. E.Skarveli expressed support to this non profit, voluntary effort.
The Campaign will act as the coordinating body of a network of importers/traders who agreed to use the campaign's logo in their communication and explore common and joint initiatives. Over the following months the campaign will collect and publish information on locations and points of sales of Greek products in Belgium (shops/e-commerce, open markets, super markets). The idea of using discount vouchers/ promotional deals for Greek products in Belgium was also welcomed.